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[CULTURE] · Brazil · 2 sources

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Coca-Cola Christmas Caravan scheduled for various Brazilian cities in 2026

The 2026 Coca-Cola Christmas Caravan is set to visit multiple locations across Brazil, featuring illuminated trucks, themed decorations, and appearances by Santa Claus. The expanded event is expected to cover 94 municipalities across seven states.

In the state of Goiás, two bottlers, Brasal Refrigerantes and Coca-Cola Bandeirantes, will manage independent schedules. Brasal Refrigerantes has announced a route for 11 municipalities in the Entorno do Distrito Federal, Northeast, and Southeast regions of Goiás. The tour is scheduled to run from November 22 in Santo Antônio do Descoberto through December 12, including stops in Águas Lindas de Goiás, Formosa, Planaltina de Goiás, Valparaíso de Goiás, Cidade Ocidental, Catalão, Luziânia, Posse, Simolândia, and Alvorada do Norte.

In Americana, the Coca-Cola FEMSA caravan is scheduled for November 18. The approximately 10 km parade will depart at 21:00 from Supermercado São Vicente do São Vito, traveling through major avenues including Avenida da Saudade, Avenida Dr. Antonio Lobo, and Avenida Brasil. The procession will include several themed trucks featuring LED panels, sound effects, and characters such as Santa and Mrs. Claus.

Entities

Americana · Brasal Refrigerantes · Coca-Cola · Coca-Cola FEMSA · Goiás

Sources