Coca-Cola hosts FIFA World Cup 2026 final viewing parties in Kenya and Malawi

Coca-Cola Kenya organized a large-scale public viewing of the FIFA World Cup 2026 final at Nairobi's Kenyatta International Convention Centre. The event, priced at KES 100 per ticket and including a complimentary Coca‑Cola, featured live performances by local artists and honored winners of the #AllTheFeels fan‑generated content competition with Hisense televisions. The campaign, which has run across more than 600 retail outlets since June, used limited‑edition World Cup cans and packs to engage fans nationwide.

In Malawi, Coca‑Cola partnered with Casa Milano in Lilongwe to host a public viewing of the same match. Marketing Manager Angella Nyundo highlighted the event as part of the “Sangalala ndi Coca‑Cola” promotion, aiming to bring football supporters together in a vibrant atmosphere. Organisers expect a large crowd to watch the Spain‑Argentina final on a big screen, continuing the brand’s regional push to connect with consumers through shared football experiences.