Coca-Cola India expands festive season presence in Maharashtra

Coca-Cola India, in collaboration with its bottling partner Hindustan Coca-Cola Beverages (HCCB), is expanding its presence across Maharashtra and other Indian states during the festive season. The initiative aims to increase beverage accessibility through a wide network of local touchpoints, including festive pandals, Resident Welfare Associations (RWAs), neighborhood markets, and eateries.

The company is leveraging its retail and distribution network, cooling infrastructure, and quick-commerce platforms to provide affordable pack choices for both in-store and at-home consumption. Desmond Nikhil D’Souza, Vice President of Integrated Operations and Commercial for Coca-Cola India and Southwest Asia, stated that the focus is on making refreshment accessible while creating economic opportunities for local vendors and retailers.