Coca-Cola India launches collectible FIFA World Cup cans with Zepto

Coca-Cola India has launched a limited-edition ‘Own a Piece of History’ campaign, featuring golden cans that commemorate Spain’s FIFA World Cup victory. The collectible cans, which display the victory date and the FIFA World Cup Trophy, are being distributed through a partnership with the quick-commerce platform Zepto.

In the Delhi/NCR region, the campaign has seen high consumer demand, with significant pre-orders reported on Zepto. The limited-edition products are also available for purchase via Blinkit. This initiative follows a recent FIFA World Cup Trophy Tour in India, which brought the original trophy to Delhi and Guwahati.