Coca-Cola Korea wins Grand Effie for Sinheung Market collaboration

Coca-Cola Korea has won the ‘Grand Effie’, the highest honor at the 2026 Effie Awards Korea, for its ‘Coca-Cola X Sinheung Market’ project. This marks the first time in the history of the Effie Awards Korea that a single brand has won the Grand Effie twice, and the first time a brand has achieved this feat in two consecutive years.

The award-winning project involved a collaboration with 18 merchants in Sinheung Market, located in Haebangchon, Yongsan-gu. Rather than a temporary promotion, the initiative focused on redesigning the physical experience of the market, including the entrance, alleys, and individual storefronts. Coca-Cola provided support for practical business tools such as new signage and menus, while ensuring each shop maintained its unique identity through customized designs.

Merchants reported an increase in both visitors and sales following the project. Following the success of last year’s ‘Red Ribbon Campaign’, which partnered with the Blue Ribbon Survey, Coca-Cola plans to launch ‘Coca-Cola X Sinheung Market Season 2’ in the second half of this year to continue supporting the local business community.