Coca-Cola launches caffeine-free Zero Sugar version in Brazil

Coca-Cola has launched a new version of its beverage in Brazil: Coca-Cola Zero Caffeine Zero Sugar. This product, also referred to as Triple Zero, contains no caffeine, no sugar, and no calories. The launch aims to cater to the wellness trend and consumer demand for beverages suitable for relaxation periods, such as evening routines.

In the state of Pernambuco, Solar Coca-Cola is the exclusive distributor of the new product, which is produced at its Suape plant to supply both Pernambuco and Bahia. The beverage is available in 350ml cans with a black and gold design.

This move follows a broader industry trend toward healthier options, as seen with Ambev expanding its Guaraná Antarctica Zero with Fibers. Luciana Batista, president of Coca-Cola Brazil, noted that the product provides consumers with more freedom of choice for different moments of the day.