Coca-Cola launches English Premier League fan experiences in Uganda

Coca-Cola has launched a new partnership with the English Premier League to bring live matchday experiences to football fans in Uganda. The initiative was inaugurated at Millennium Grounds in Lugogo with a viewing event featuring Arsenal FC’s 3-0 victory over Coventry City.

Barry Otieno, Senior Marketing Manager for Coca-Cola East and Central Africa, stated that the partnership aims to bring the Premier League experience closer to Ugandan consumers who are already passionate football fans. The campaign includes a season-long series of activations and a content creation challenge for consumers aged 18 and older, offering monthly prizes of up to Shs1 million for social media participation.