Coca-Cola Rolls Out Global Packaging Redesign Across 200 Markets

Coca‑Cola packaging redesign Zero Sugar label Jones Knowles Ritchie brand confusion global rollout

The Coca‑Cola Company has launched a global visual‑identity overhaul for its beverage packaging that will be introduced in more than 200 markets worldwide. The rollout began in Latin America, Europe, the Middle East and Asia and will replace the existing design gradually as stock is refreshed.

Key visual elements – the red‑white colour scheme, Spencerian typeface, the Dynamic Ribbon and the Arden Square – are retained, but the label on Coca‑Cola Zero Sugar is enlarged with the wording “Zero Sugar”. Cans keep a black Dynamic Ribbon, and PET bottles for the sugar‑free variant receive black caps to aid identification. The London agency Jones Knowles Ritchie, working with the company’s global design team, is responsible for implementing the new look.

Coca‑Cola stresses that the beverage formulas remain unchanged. Rapha Abreu, vice‑president of global design, said the aim is a stronger visual identity without imposing a rigid standard on all markets. Marketing director Constance Courtois noted that the larger label and black caps should help differentiate the variants, though consumers in Switzerland have already reported some confusion between Zero Sugar and the regular product.

Entities

Arnold Roy · Coca-Cola Zero Sugar · Coca‑Cola Zero Sugar · Constance Courtois · Jones Knowles Ritchie · Rapha Abreu · The Coca-Cola Company · The Coca‑Cola Company · Zero Sugar · Zero Sugar (Coca‑Cola)

Claims

What the coverage asserts, and how many sources carry each claim.

[● 4 SOURCES] Some consumers in Switzerland reported confusion between Coca‑Cola Zero Sugar and the regular version after the redesign. www.kurierverlag.de · www.hna.de · www.merkur.de · www.tz.de
[● 9 SOURCES] Coca‑Cola Zero Sugar cans will feature a larger “Zero Sugar” label. www.kurierverlag.de · www.hna.de · ndmais.com.br · ohoje.com · www.merkur.de · +4 more
[● 9 SOURCES] PET bottles for Coca‑Cola Zero Sugar will have black caps. www.kurierverlag.de · www.hna.de · www.merkur.de · www.tz.de · ohoje.com · +4 more
[● 9 SOURCES] The redesign does not change the beverage formula. ohoje.com · ndmais.com.br · www.merkur.de · www.focus.de · eco.sapo.pt · +4 more
[● 8 SOURCES] Rapha Abreu, vice‑president of global design, said the aim is a stronger visual identity without a rigid global standard. ohoje.com · www.merkur.de · www.focus.de · www.kurierverlag.de · eco.sapo.pt · +3 more
[● 10 SOURCES] The rollout began in Latin America, Europe, the Middle East and Asia. www.kurierverlag.de · www.hna.de · ohoje.com · www.merkur.de · www.focus.de · +5 more
[● 9 SOURCES] The redesign retains the red colour, Spencerian typography, Dynamic Ribbon, and Arden Square elements. ohoje.com · www.kurierverlag.de · www.hna.de · ndmais.com.br · www.merkur.de · +4 more
[● 10 SOURCES] Coca‑Cola is implementing a global visual identity redesign for its packaging in more than 200 markets. ohoje.com · www.kurierverlag.de · www.hna.de · ndmais.com.br · www.merkur.de · +5 more
[● 9 SOURCES] Jones Knowles Ritchie is the agency responsible for implementing the redesign. www.merkur.de · www.kurierverlag.de · www.hna.de · www.tz.de · ohoje.com · +4 more
[● 6 SOURCES] Consumers in Switzerland reported confusion between Coca‑Cola Zero Sugar and regular Coca‑Cola after the redesign. www.merkur.de · www.kurierverlag.de · www.hna.de · www.tz.de · www.fehmarn24.de · +1 more