Coca-Cola launches new visual identity in Spain

Coca‑Cola has rolled out a refreshed visual identity across its global portfolio, with Spain becoming the first European market to debut the new design. The overhaul updates packaging, cold‑room equipment, digital platforms and advertising while retaining key brand elements such as the iconic red, Spencerian typeface and the Arden Square backdrop.

The launch was tied to a youth‑focused campaign that included a free event in Sevilla’s Las Setas and a showcase at the La Velada del Año VI stadium show, attended by tens of thousands. Coca‑Cola Zero Azúcar now features a larger “Zero Azúcar” label, a black accent band on cans and dark caps on bottles to aid line‑side identification.

The company says the redesign modernises its appearance for digital and physical formats without losing the instantly recognisable look that has defined the brand for more than a century.