Coca-Cola launches new visual identity in Spain

Coca-Cola unveiled a refreshed global visual identity at a two‑day showcase in Sevilla. The first public reveal, "Always an Icon", took place on 24 July at Las Setas, drawing more than 2,000 attendees. The following day the brand staged a major presentation at La Velada del Año VI in the La Cartuja stadium, where around 80,000 people witnessed the new design.

The redesign keeps the classic red, Spencerian‑style logotype and dynamic wave, but enlarges these elements across packaging, cold‑drink equipment, digital channels and advertising. The new look also standardises the visual system for Coca‑Cola Original and Coca‑Cola Zero Azúcar, with the latter retaining a black dynamic stripe on cans and bottle caps. Spain was the first European market to roll out the new visual system, which is now being introduced in retail points across the country.

Company spokespersons highlighted that the change is purely visual, preserving the product formula while restoring iconic brand cues to strengthen connections with long‑time consumers and attract younger audiences.