Coca-Cola leads Ecuador's most chosen consumer brands

The fourteenth edition of the Brand Footprint Ecuador study, conducted by Worldpanel by Numerator, reveals key trends in the country's fast-moving consumer goods (FMCG) market. The report indicates a highly competitive landscape where consumer reach points (CRP) reached 1.67 billion, representing a 12.2% increase compared to 2025.

Coca-Cola remains the most chosen brand in Ecuador with 66 million CRP, followed by Maggi with 57 million and Vita with 54 million. San Carlos also maintains a strong position, ranking among the top five most chosen food brands and securing the number one spot in the sugar category with 20 million purchase choices.

The study highlights that market growth is becoming more distributed, with 39% of the top 250 brands showing growth, up from 24% in the previous year. Analysts note that successful brands are increasingly focusing on expanding their consumer base by reaching new households rather than relying solely on the purchase frequency of existing customers.