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Coca-Cola system contributed $3.6 billion to COMESA economy
A study by global consultancy Steward Redqueen reveals that the Coca-Cola system contributed US$3.6 billion to economic activity across the Common Market for Eastern and Southern Africa (COMESA) in 2024. This contribution represents 0.3 percent of the region’s combined Gross Domestic Product (GDP).
The findings, presented at the 19th COMESA Business Forum in Harare, Zimbabwe, indicate that the system supported more than 458,200 direct and indirect jobs. The report highlights an employment multiplier effect, noting that for every direct job created by the Coca-Cola system, an additional 28 jobs are supported in sectors such as agriculture, manufacturing, retail, transport, and services.
In 2024, the company spent nearly US$1.5 billion on goods and services from suppliers within the 21 COMESA member states, benefiting industries including sugar production, packaging, and logistics. Additionally, the Coca-Cola Africa Water Stewardship Initiative, valued at approximately US$25 million, aims to address water challenges across 20 African countries by 2030.
Entities
Coca-Cola · Common Market for Eastern and Southern Africa · Harare · Luis Felipe Avellar · Steward Redqueen
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 3 SOURCES] The Coca-Cola system contributed US$3.6 billion to economic activity in the COMESA region in 2024. mbc.mw · www.tripurastarnews.com · lardermag.co.uk
- [○ 1 SOURCE] The Africa Water Stewardship Initiative aims to address water-related challenges across 20 African countries by 2030. mbc.mw
- [● 3 SOURCES] The economic contribution represented 0.3 percent of COMESA’s combined GDP in 2024. mbc.mw · www.tripurastarnews.com · lardermag.co.uk
- [● 3 SOURCES] The Coca-Cola system spent nearly US$1.5 billion on goods and services from suppliers within COMESA member states in 2024. mbc.mw · www.tripurastarnews.com · lardermag.co.uk
- [● 3 SOURCES] The Coca-Cola system supported more than 458,200 direct and indirect jobs in the region in 2024. mbc.mw · www.tripurastarnews.com · lardermag.co.uk
- [● 3 SOURCES] For every direct job created by the Coca-Cola system, an additional 28 jobs are supported in the wider economy. mbc.mw · www.tripurastarnews.com · lardermag.co.uk
- [○ 1 SOURCE] The Africa Water Stewardship Initiative is valued at nearly US$25 million. mbc.mw