Coca-Cola unveils new AI-powered global visual identity

The Coca-Cola Company has launched a new global visual identity system designed to unify its branding across more than 200 markets. Rather than a radical redesign, the initiative focuses on reinforcing existing heritage assets, such as the Spencerian script, Dynamic Ribbon, and the signature red-and-white color palette.

Key packaging updates include the return of a vertical wordmark on beverage cans and a redesigned visual identity for Coca-Cola Zero Sugar, which features larger typography and a bold black Dynamic Ribbon. To manage this rollout, the company introduced an AI-enabled design platform developed in collaboration with Adobe. This platform utilizes proprietary