Coca‑Cola unveils new global visual identity in Sevilla

Coca‑Cola presented its redesigned global brand image at the Las Setas (Metropol Parasol) in Sevilla, Spain. The new look restores the classic red colour, the Spencerian typeface, the dynamic wave and the Arden Square framing element, aiming to unify the visual identity of Original and Zero Sugar while retaining distinguishing details.

The launch event, called “Always an Icon”, combined music, urban culture and Andalusian talent. Performances were given by singer‑songwriter Raule, pop artist Marta Santos and the DJ duo Mëstiza. Tania de Torres, responsible for sponsorship and events at Coca‑Cola Europacific Partners, explained that Sevilla was chosen not only as a venue but also as a protagonist, noting the company’s large production plant in La Rinconada.

The redesign signals Coca‑Cola’s effort to reinforce its iconic status while paying tribute to past generations.