Coco Leve and Lidl launch new beverage-related products

Coco Leve, a Brazilian flavored ice brand, has launched ‘Ice Cup’, a new product category featuring cups filled with ice cubes. Designed for immediate consumption, the product allows users to add beverages like soda, energy drinks, or coffee directly into the cup. The format is inspired by Asian convenience culture and aims to serve markets such as convenience stores and supermarkets.

In Europe, Lidl has introduced a new low-calorie matcha and green tea beverage under its Vitasia brand. The 330ml drink contains approximately 3.3 calories per unit and is priced at 89 cents. The product highlights the nutritional benefits of matcha, including high antioxidant content and metabolic support.