Cocos to host IDOLiSH7 collaboration campaign across Japan

The family restaurant chain Cocos will host a collaboration campaign with the media mix project ‘IDOLiSH7’ from August 27 to October 7, 2026. The event, titled ‘Welcome to Cocos! Delivering Nanairo Happiness to You! Campaign’, will take place at 504 Cocos locations across Japan, excluding airport branches.

Customers who order specific menu items can receive one of 18 types of limited-edition clear cards featuring characters from IDOLiSH7 in original Cocos outfits. The campaign includes three phases of themed collaboration menus, such as hamburger plates, fruit tart parfaits, and acqua pazza, inspired by specific character songs.

Additional features include digital content accessible via QR codes on touch panels, providing character voice messages. Some locations will feature life-sized character panels, and original merchandise such as acrylic stands and badges will be available for sale. The campaign also extends to the IDOLiSH7 mobile app with login bonuses and special in-game cards.