Coffee brands expand into ready-to-drink iced formats

Coffee brands are expanding into the ready-to-drink and concentrate markets to meet changing consumer preferences for chilled, convenient beverages.

Jacobs has launched a new range of iced coffee products, including Jacobs Ice Presso Latte and Jacobs Ice Presso Classic. Designed for on-the-go consumption, these chilled formats aim to adapt the brand’s heritage to modern lifestyles and warmer seasons.

Similarly, NESCAFÉ is promoting its coffee concentrates, made from an Arabica blend. These products allow consumers to quickly create various beverages, such as iced lattes or long blacks, by mixing the concentrate with milk, plant-based alternatives, or tonic water, offering a cost-effective alternative to cafe-style drinks.