Colantotte launches promotion featuring volleyball player Yuki Ishikawa

Colantotte Co., Ltd., a manufacturer of magnetic health gear, has launched a new promotional campaign featuring professional volleyball player Yuki Ishikawa. The campaign is timed to support Ishikawa as he competes in an international volleyball tournament held in Kitakyushu starting September 4, 2026.

The promotion highlights the use of Colantotte magnetic necklaces for self-care and conditioning among high-performance athletes. Marketing efforts include bus posters in the Kitakyushu area, video advertisements at Kokura Station, large-scale advertisements at Hakata Station, and television commercials airing on TV Nishinippon and Tokai TV.

Colantotte products are certified as managed medical devices, utilizing a unique alternating N-pole and S-pole arrangement designed to improve blood circulation and alleviate muscle stiffness. The company, which is listed on the Tokyo Stock Exchange Growth Market, also distributes its products in Europe, including Germany, France, and the United Kingdom.