Coldiretti calls for wheat origin transparency in Italian pasta

pasta industry wheat origin food labeling agricultural transparency Made in Italy

Coldiretti, Italy’s main agricultural organization, has expressed strong support for a new promotional campaign by the Ministry of Agriculture, Food Sovereignty and Forestry (Masaf). The campaign, which features the Italian national volleyball team, aims to promote pasta made with 100% Italian wheat and improve consumer transparency regarding ingredient origins.

Coldiretti argues that current labeling can be misleading, as products marked ‘Made in Italy’ often contain imported wheat. The organization highlighted that while the Italian pasta industry’s turnover has grown from €3.5 billion twenty years ago to over €7 billion today, much of this relies on foreign raw materials. Specifically, they noted that much of the imported wheat, particularly from Canada, is treated with glyphosate—a substance prohibited in Italy and the EU but permitted in the country of origin.

To protect domestic farmers and consumer health, Coldiretti is calling for stricter controls at ports and borders, more advanced traceability technologies, and clearer shelf labeling. They have also proposed creating dedicated spaces in large-scale retail for 100% Italian wheat pasta to ensure consumers can make informed choices.

Entities

Calabria · Canada · Coldiretti · Francesco Lollobrigida · Italy · Ministry of Agriculture, Food Sovereignty and Forestry

Claims

What the coverage asserts, and how many sources carry each claim.

[● 2 SOURCES] Coldiretti is calling for clearer labeling to distinguish between pasta made with 100% Italian wheat and those using foreign raw materials. www.italiaatavola.net · www.trmtv.it
[● 3 SOURCES] Coldiretti supports Masaf promotional spots regarding pasta made with 100% Italian wheat. www.italiaatavola.net · www.puglialive.net · www.trmtv.it
[○ 1 SOURCE] Coldiretti requested enhanced traceability controls at borders and ports using advanced technologies. www.trmtv.it
[● 2 SOURCES] The Italian pasta industry turnover has increased from 3.5 billion euros to between 7 and 7.2 billion euros over the last twenty years. www.puglialive.net · www.trmtv.it
[● 2 SOURCES] A significant portion of imported wheat comes from Canada and is dried using glyphosate. www.puglialive.net · www.trmtv.it
[○ 1 SOURCE] Coldiretti proposed creating dedicated spaces for 100% Italian wheat pasta within large-scale retail distribution (GDO). www.trmtv.it