Coleen Rooney launches second 'By Coleen' collection with Primark

Coleen Rooney, the former footballer's wife and TV personality, is preparing to release her second "By Coleen" capsule with UK high‑street retailer Primark on 28 July. The partnership, signed earlier this year for a multi‑million‑pound deal, aims to deliver stylish yet practical apparel for busy families. Rooney said the range reflects her “style, versatility and everyday life as a mum of four”.

In the run‑up to the launch, Rooney was photographed in Cheshire wearing a £1,400 Miu Miu pink polo and high‑priced shoes while promoting the upcoming collection. Her son Cass, aged eight, made his modelling debut in the campaign, which features neutral autumnal tones and adaptable pieces such as checked jackets and bomber styles.