Colgate launches Vitamin C toothpaste with j-hope as brand ambassador

Colgate-Palmolive has launched its new Colgate Optic White Vitamin C whitening toothpaste in the Asia-Pacific region. The product features a formula utilizing 95% high-purity stabilized Vitamin C, designed to remove up to seven years of stains in as little as seven days while remaining gentle on enamel.

To support the launch, Colgate has appointed j-hope, a member of the global pop group BTS, as the official brand ambassador for the new oral beauty product series in Asia-Pacific. The partnership aims to leverage j-hope’s energetic persona and signature smile to promote the integration of oral care and beauty routines through various social media campaigns and interactive content.