Colibri expands restaurant ecosystem through new acquisitions

Colibri is expanding its technological ecosystem for the restaurant industry through the recent acquisitions of Qnow and Cannoli. These moves aim to enhance services related to queue management, hospitality, and customer relationship management.

The company's strategy focuses on the physical dining experience, which represents approximately 75% to 80% of restaurant sales according to Abrasel. By integrating solutions like Colibri Pay and focusing on the relationship between waiters and customers, the company seeks to drive loyalty and increase average ticket sizes.

CEO Rodrigo Soares noted that while competitors like iFood are also moving into the physical space with tools like reservation systems and self-service software, such market movement increases general awareness of the necessity for technology among restaurant owners.