Collio wines maintain strong presence in Italian Horeca sector

A study by Nomisma Wine Monitor, conducted for the Consorzio Tutela Vini Collio, indicates that Collio wines maintain a stable and consolidated presence within the Italian Horeca (hotel, restaurant, and cafe) channel. The research, titled ‘Collio Experience – La parola all’Horeca’, surveyed 100 operators across Italy to assess the positioning and relevance of the denomination amidst changing consumption habits.

Luca Raccaro, president of the Consorzio Tutela Vini Collio, noted that the wine sector faces significant challenges, including declining demand, commercial uncertainties, and the impacts of climate change. He emphasized that the industry's success should be measured not only by sales volume but also by the preservation of vineyard value, the dignity of producer labor, and the qualitative positioning achieved by the denomination over time.