Colombia celebrates Month of Love and Friendship

Colombia is celebrating the Month of Love and Friendship (Amor y Amistad) throughout September, with the main celebration occurring on the third Saturday of the month.

Linguistic trends show that English loanwords are increasingly shaping how Colombians describe romantic relationships and social connections. Common terms identified include ‘crush’ to replace ‘platonic love,’ ‘match’ for mutual attraction, ‘ghosting’ for sudden disappearance, and ‘red flags’ or ‘green flags’ to denote warning signs or positive traits in a partner.

To mark the occasion, various hospitality and tourism sectors have launched special programming. Hotels such as Hilton and Hoteles Estelar are offering diverse experiences across multiple cities, including Bogotá, Cartagena, Santa Marta, and Barranquilla. These offerings range from gastronomic events and brunches to spa treatments and seaside dinners, catering to couples, friends, and families looking to celebrate the holiday.