Colombia Halloween 2026: Brands and consumer trends

A social listening analysis by Buzzmonitor reveals that digital conversations in Colombia regarding Halloween 2026 are primarily focused on three categories: sweets, ice cream, and snacks (24.4%), retail and shopping centers (22.2%), and events and parks (21.1%).

Leading brands in social media mentions include LOS40, Paleta Drácula (from Grupo Nutresa), Colombina, and Éxito. LOS40 gained significant traction through its promotion of the “Mejor fiesta de Halloween,” while Paleta Drácula utilized a strategy involving collectibles, video games, and a collaboration with streamer Westcol.

Beyond consumer goods, the season features major adult-oriented events such as Ryan Castro’s “Awooween” at El Campín stadium and “Jalogüín” by Andrés Carne de Res. According to Fenalco data, approximately 73% of Colombians participate in Halloween celebrations with family, friends, or colleagues.