Colombian interest in Miami real estate and sports betting rises

The 2026 FIFA World Cup has highlighted significant economic trends involving Colombian interests in both the sports betting and real estate sectors. In the gambling industry, the tournament drove a massive surge in activity; in Colombia, the regulator Coljuegos reported that online sports bets increased by more than 84% during the event.

This surge has underscored the commercial importance of timing for operators, with many looking toward white label sportsbook solutions to quickly enter markets before major football calendars peak. Such platforms allow operators to launch under their own brands using existing engines, odds, and risk management tools to handle high-volume spikes.

Simultaneously, the World Cup has reinforced Miami's role as a primary hub for Latin American investment. Data from MIAMI REALTORS® + RWorld indicates that Colombia led international searches for properties in Miami in June 2026, accounting for 7.9% of all international searches. This follows a trend from 2025, where Colombia was already a leading foreign buyer in the South Florida real estate market, driven by a large Colombian community residing in the Miami metropolitan area.