Colombia's digital media scene highlights TikTok growth and Sony creator contest launch

Data from a recent report shows that TikTok reaches 41.7 million internet users in Colombia, representing about 70 % of the population, making it the platform with the widest potential advertising reach. The analysis notes that while TikTok offers massive exposure, its conversion value varies, and brands must weigh audience size against engagement and purchase intent compared with Instagram, LinkedIn and other networks.

Separately, Sony Colombia has opened the "Vive tu Modo ULT" contest, inviting Colombian creators to produce short TikTok videos featuring the new ULT speaker and the song "Sin tanto visaje" by Zaider. The competition runs from 22 July to 15 August, with awards that include Sony FX2, FX30 and ZVE10M2K cameras. Winners will be announced on 25 August.

Both developments underscore the growing importance of social‑media platforms for marketing and creator opportunities in Colombia.