Color theory and psychology in fashion and seasonal styling

The psychological impact of clothing, a phenomenon known as ‘enclothed cognition’, suggests that color choices can influence confidence and cognitive abilities. For the autumn season, warm tones such as terracotta, rust, and brick red are recommended to provide emotional warmth and stability, particularly as decreasing sunlight can affect mood.

In terms of stylistic guidance, the Japanese ‘Haishoku Jiten’—a color combination dictionary created by painter and Oscar-winning costume designer Sanzo Wada—offers a unique approach to fashion. Unlike Western methods that often rely on sharp complementary contrasts, Wada’s method, inspired by kimono traditions and seasonal cycles, emphasizes earthy tones, dusty gradations, and shadow tones. A recent reissue by Seigensha provides 348 original color combinations to help individuals move beyond their stylistic comfort zones.