Columbia opens first monobrand store in Wrocław

Columbia Sportswear has opened its first monobrand store in Wrocław, located in the Westfield Wroclavia shopping center. This marks the brand's third monobrand location in Poland and its first in the Lower Silesia region.

Developed in partnership with Sportroom, the store features an 89-square-meter sales area and an 18-square-meter technical area to ensure stock availability. The outlet offers a wide range of outdoor gear, including hiking apparel, rain jackets, fleece, softshells, trail and winter footwear, and the advanced Titanium line.

According to Rafał Tyszkiewicz, Country Manager Poland for Columbia Sportswear, the location is strategic due to its proximity to mountain ranges such as the Karkonosze, Wałbrzych Mountains, and the Kłodzko Valley. The store's launch coincides with the 'Peakfreak' footwear campaign, with plans to transition to the 'Omni-Heat™ Infinity' thermal technology campaign in November.