Com2uS partners with Emart24 and HK inno.N for new game launch

Com2uS is launching a large-scale marketing collaboration to celebrate the release of its new MMORPG, ‘Zeus: Gods of Olympus’. The company has partnered with convenience store chain Emart24 and bio-health firm HK inno.N to expand the game's presence into daily consumer goods.

Through Emart24, Com2uS is releasing five themed food products under a humorous ‘Jeyuk-sseu’ concept, which plays on the similarity between the game title and ‘jeyuk’ (spicy pork). These products, including various rice balls and noodles, include coupons that players can exchange for in-game items like ‘e24 coins’ and rare summon boxes. A stamp event is also being held via the Emart24 app.

Additionally, the collaboration with HK inno.N features the hangover relief brand ‘Condition’ and the barley tea brand ‘Saessak Bori’. A limited edition ‘Condition x Zeus: Gods of Olympus Special Pack’ will be available, offering players a chance to obtain legendary-grade in-game outfits. ‘Saessak Bori’ products will also provide ‘Lucky Bori’ coupons for various in-game rewards.