Comercio del Año awards recognize top retail brands for 2027

The Comercio del Año awards ceremony, held in Barcelona, has announced the winners for the 2027 edition. The awards are determined directly by consumer voting rather than a professional jury, with the process supported by Qualimetrie.

Key winners include Mercadona, Mango, and Primor. Other recognized brands include Leroy Merlin, Ikea, Decathlon, Eroski, Aldi, Lidl, Yves Rocher, and Fnac. The awards covered several categories, including Best Store of the Year, Best Online Store of the Year, and Best Franchise of the Year.

The event also featured a discussion on the future of retail titled ‘Retail 2030: the decisions being made today,’ focusing on customer loyalty, technology, and strategic investment. Additionally, startups competed for the Best Retail Startup 2027 trophy.