Companies use proprietary internal data to drive news stories

Companies are increasingly using internal proprietary data to drive national news stories. As more aspects of daily life and business are managed through tech platforms, these organizations are becoming primary sources for journalists tracking shifts in human and economic behavior.

For example, the fintech company Ramp used its internal spending data to identify trends in artificial intelligence adoption, such as when Anthropic surpassed OpenAI in usage among U.S. businesses. This data was subsequently reported by major outlets like the Wall Street Journal and Business Insider. Similarly, Samsara has utilized its own data to track industry-specific trends like construction buildup.