Compleat launches inclusion campaign featuring Sesame Street’s Elmo

Compleat has launched a new campaign titled ‘What Is Better Than How’ to increase awareness and inclusion for children who rely on tube feeding for nutrition. Featuring Sesame Street’s Elmo, the campaign uses an original song to celebrate the various ways people receive nourishment, whether through a fork, a spoon, or a tube.

Pediatric specialist Gerard Minor noted that limited awareness regarding tube feeding can leave families feeling isolated. The initiative aims to encourage curiosity and kindness among classmates, teachers, and caregivers, helping to make tube feeding a normal part of the childhood conversation rather than a source of separation.