Conad becomes title sponsor of Florence's Notturna di San Giovanni night race

Conad has taken on the role of title sponsor for the 86th edition of the Notturna di San Giovanni, the historic night race that forms part of the Florence Marathon. The event, held on Saturday 20 June, features a competitive 9.9 km course that starts and finishes in Piazza San Giovanni and passes the Duomo, celebrating the patron saint of Florence. Organised by Florence Marathon SSDRL, the race is supported by the Regione Toscana, the Comune di Firenze, the Italian National Olympic Committee (CONI) and the athletics federation (FIDAL). A new finisher’s medal will be awarded to all participants, underscoring the race’s emphasis on community, sport and local tradition.

Conad’s sponsorship continues a long‑standing partnership with the marathon organisers and aims to promote an active, healthy lifestyle while reinforcing ties with the local community.