Croatia’s July tourism figures and emerging summer hotspots

In July 2024 the Croatian Tourist Board reported roughly one million daily guests nationwide, with Istria attracting about 740 000 visitors and 4.7 million overnight stays in the first 20 days. The Kvarner region logged a 4 % rise in arrivals compared with the same period last year, while Dalmatia saw a slight dip in overnight numbers.

Local influencers highlighted low‑cost ways to enjoy the season, recommending river outings near Ozalj, family‑friendly camps, and DIY recipes such as shrimp risotto and low‑calorie ice cream. Celebrities like Luka Modrić, Novak Đoković and Alka Vuica were noted frequenting secluded coves and small islands along the Adriatic, favouring privacy over crowded beaches.

In Omiš‑Lokva Rogoznica a large concrete structure dating to the early 20th century remains a striking feature on the shoreline, with locals advocating its preservation as a cultural monument.

Travel editors also suggested a selection of seven books, from Haruki Murakami’s *Norwegian Wood* to David Nicholls’s *Actor Waiting*, as ideal reading companions for beach‑side relaxation.