Conexão Praia expands into franchise network

Conexão Praia, a Brazilian travel agency specializing in beach destinations, is transitioning into a franchise model to allow entrepreneurs from various professional backgrounds to enter the tourism sector.

Founded in Minas Gerais by entrepreneur Mayron Rodrigues, the agency marks its tenth anniversary by sharing its specialized operational model. The company has served approximately 30,000 customers and maintains a significant social media presence. The franchise system includes comprehensive training in management, customer service, commercial strategies, and destination knowledge to support new owners.

Vanuza Rodrigues continues to lead the agency's direct operations, while Mayron Rodrigues focuses on the development and training of the franchise network. The business model integrates transportation, accommodation, and local tours, with a primary operational focus on regions such as Cabo Frio, Arraial do Cabo, and Búzios.