Confectionery brands expand product ranges in UK and Europe

Major confectionery brands are expanding their product ranges in the UK and European markets. Baker & Baker, in partnership with Mondelēz, has launched a new line of Cadbury Dairy Milk food-to-go bars. The range includes Cadbury Dairy Milk Brownie and Flapjack bars, which are currently available at Morrisons and will arrive in Tesco starting in September.

Simultaneously, Nestlé is expanding its KitKat sharing bar range with the introduction of Milk Chocolate and Brownie flavors. These new options join the brand’s existing selection of Hazelnut, Salted Caramel, Double Chocolate, and Cookie Dough bars. Nestlé reported that its KitKat sharing bars have become a significant driver in the convenience sector, contributing to the brand's annual value of £338m.