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[BUSINESS] · Japan, Taiwan · 3 sources

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Confectionery brands launch Mid-Autumn Festival gift sets

Various confectionery and tea brands are launching limited-edition gift sets for the Mid-Autumn Festival.

CUPETIT has partnered with TWG Tea to offer a collaboration featuring French desserts and premium tea. The collection includes signature Brittany biscuits paired with TWG Tea varieties such as ‘1837 Black Tea’ and ‘Napoleon Explorer Tea’. New seasonal flavors like ‘Golden Sand Phoenix Brittany’ and ‘Pomelo Cheese Brittany’ are also part of the offering.

Kobe Fugetsudo is introducing a Taiwan-exclusive ‘Flower and Moon’ series. The collection features their classic Gaufres, which are thin, crispy wafers with various fillings. The brand is also bringing back its popular ‘Lemon Cocoa’ series, utilizing Seto Inland Sea lemons. Additionally, the brand is collaborating with sister brand Lespoir to release packaging featuring popular IP characters to appeal to younger consumers and collectors.

Entities

CUPETIT · Kobe Fugetsudo · TWG Tea