Confectionery brands launch new products in Uruguay and Mexico

The confectionery market is seeing new product developments in South and North America. The Uruguayan brand Punta Ballena has launched the ‘Punta Ballena Dubai’ alfajor, a premium product featuring pistachio cream filling and white chocolate coating. Currently available in Uruguayan kiosks and supermarkets, the product is also being sold in Argentina via imported candy channels.

In Mexico, content creator Fede Vigevani is collaborating with the brand Warheads to launch a new candy line called ‘Friks’. The project, which has generated significant social media anticipation, is expected to enter the Mexican market in October 2026. Specific retail locations for the launch have not yet been officially announced.