Connected car apps increase user data exposure to third parties

A study conducted by Northeastern University in collaboration with Consumer Reports has revealed significant privacy risks associated with connected vehicle applications. By analyzing 21 vehicle models and 30 related mobile applications, researchers found that these apps frequently share sensitive information with third-party advertising, tracking, and data analysis companies.

The research highlights that pairing a vehicle with a companion mobile app nearly doubles a user's exposure to tracking and advertising firms. The data exchanged includes highly personal details such as email addresses, phone numbers, precise location data, and Vehicle Identification Numbers (VIN).

This data collection allows advertisers and data brokers to construct detailed profiles of drivers, which are then shared with other sectors, including banking and insurance industries. The study suggests that while these apps offer convenient features like remote starting or vehicle localization, they create a pervasive ecosystem of data sharing that is difficult for users to avoid.