Connected TV and In-Store Screen Ads Drive Higher Brand Recall

A range of Connected TV (CTV) ad formats are delivering strong performance gains. Standard in‑stream spots form the baseline, while enhanced CTV spots generate six times higher brand awareness and a 30% lift in purchase intent. Pause ads, shown when viewers press pause, add 24% more brand lift, and product‑spotlight ads boost unaided recall by 33%. QR‑embedded spots increase purchase intent by another 30%, and running standard and enhanced spots together can produce up to an eight‑fold rise in brand awareness, six‑fold higher consideration, and a 157% improvement in return on ad spend.

Convenience‑store and gas‑pump TV screens are also attracting attention, reaching more than 115 million adults each month across 29,000 locations. Viewers spend three to five minutes watching these screens, providing brands with high‑attention, high‑frequency exposure that translates into increased foot traffic, brand recall and in‑store sales. Advertisers can target audiences by DMA, state, county or zip code, making the channel a precise point‑of‑purchase advertising solution.