Connected TV market projected to reach USD 414.57 billion by 2034

The global connected TV (CTV) market is experiencing significant growth. Valued at USD 246.85 billion in 2025, the market is projected to reach USD 414.57 billion by 2034, representing a compound annual growth rate of 5.77%. The Asia Pacific region led the market in 2025 with a 39.53% share, driven by high consumer bases in China, India, and Southeast Asia.

Key industry trends include the integration of AI-powered features, such as Vision AI for content personalization, and increased demand for hardware compatible with cloud gaming platforms. Manufacturers are increasingly incorporating gaming GPUs and synchronization technologies to meet these needs.

Consumer behavior is also shifting toward ad-supported streaming models. Due to subscription fatigue and economic uncertainty, more households are opting for free, ad-supported content. This shift provides new opportunities for advertisers, as CTV offers non-skippable ads and precise audience targeting compared to traditional linear television.