CONNOR becomes official off-field style partner for Sydney FC

Australian menswear retailer CONNOR has entered into a two-year commercial partnership with A-League club Sydney FC. As the club’s Official Off-Field Style Partner, CONNOR will provide formal suiting and tailored lifestyle apparel for the first-team squad, coaching staff, and senior club executives.

The apparel will be used for official events, matchday arrivals, travel, and public appearances. The partnership aims to leverage the crossover between football and fashion, providing clothing that accommodates the diverse athletic builds of professional footballers.

In addition to outfitting personnel, the agreement includes integrated matchday activations, player promotional appearances, in-store retail campaigns, and dedicated benefits for Sydney FC members. This collaboration complements the club’s existing performance apparel partnership with Under Armour.