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[BUSINESS] · Netherlands · 3 sources

Consumentenbond claims food makers mislead customers with fiber labels

The Consumentenbond has concluded that food manufacturers are misleading supermarket customers by making products appear healthier than they are through fiber-related claims. An investigation into various products revealed that more than one hundred items use labels such as ‘source of fiber’ or ‘high in fiber’ to entice consumers.

While manufacturers are adhering to legal requirements regarding the percentage of fiber per 100 grams, the consumer organization argues these claims are deceptive. Consumentenbond director Sandra Molenaar noted that consumers rarely consume the full 100-gram portion necessary to realize the advertised health benefits, meaning the claims do not reflect actual consumption patterns.

Entities

Consumentenbond · Sandra Molenaar

Claims

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