Consumer brands launch cooling products and functional apparel to combat summer heat

As extreme heat persists, various consumer brands are offering specialized products designed to provide cooling relief and manage perspiration.

Cosmetic and personal care options include YOLU's menthol-infused body sorbet, Aesop's herbal body spray, and Kose's multi-functional BB spray which provides a -5°C cooling sensation. For odor and sweat management, Gatsby's powder deodorant spray and MUJI's extra cool body mist are highlighted for their refreshing properties.

In the apparel sector, high-performance innerwear is being utilized to combat humidity and stickiness. Comparisons between major retailers show that MUJI offers breathable cotton mesh V-neck T-shirts, Workman provides highly cost-effective "breathing" innerwear for approximately 495 yen, and Uniqlo features its standard AIRism line with enhanced deodorizing functions.