Consumer brands prepare new retail strategies for TFWA Cannes

Several major consumer brands are preparing to showcase new strategies and product lines at the upcoming TFWA World Exhibition & Conference in Cannes.

Al Waha Duty Free plans to launch its flagship retail brand, Masra, which will feature a mix of international and Saudi-origin products including fragrances and beauty items. The brand aims to reflect Saudi hospitality as the Kingdom expands its tourism and aviation sectors.

Confectionery company Haribo has outlined a 2027 growth strategy focused on recovery, execution, and sustainability. Their approach includes improving logistics, increasing product availability, and introducing new product innovations to navigate global economic challenges and changing packaging regulations.

Swiss herbal specialist Ricola will present a refreshed travel retail identity and a new advertising campaign. The company is highlighting travel-retail-exclusive formats, such as the Tower Sharing Pack and 180g Gift Set, to drive growth in the gifting and confectionery segments.