Retailers and consumers adapt to back-to-school season trends

As the back-to-school season approaches, consumer behavior is shifting toward hybrid shopping models. In Mexico, parents are increasingly combining physical store visits with digital platforms to compare prices and save time. Experts note that digital tools allow for better price verification and the use of diverse payment methods beyond cash.

In the retail sector, competition is intensifying. Lidl has implemented a strategy of permanent price reductions on 800 products, reducing its global basket cost by 8% to compete with rivals like Mercadona and Carrefour. This move targets essential categories including fresh produce and pantry staples. Meanwhile, brands like ASUS are offering extended warranties to appeal to students needing reliable technology.

Beyond commerce, health professionals are emphasizing the importance of pediatric check-ups before the school year begins. These screenings aim to identify vision, hearing, or emotional issues that could impact academic performance. Additionally, retailers are focusing on ergonomic products, such as specialized backpacks, to address physical concerns like scoliosis in children.