Consumer lifestyle products gain popularity in Japan

Various consumer lifestyle products are gaining popularity in Japan due to their functionality and design.

MUJI’s ‘Water Repellent Backpack that Reduces Shoulder Burden’ has become a trending item. Priced at 3,990 yen, the backpack features a unique strap design to distribute weight and includes features like PC storage and a carry-bar attachment. Users have praised its durability and comfort for commuting and school.

In the accessories market, The North Face’s mini shoulder bag is seeing high demand because it can accommodate a 500mL plastic bottle while remaining compact. Similarly, Mammut’s sacoche is noted for its storage capacity and durable nylon material.

Stationery and household items are also seeing consumer interest, such as Kokuyo’s notebook-style pen case that allows for easy access to contents, and specialized holders designed to work with 100-yen shop drain nets to simplify kitchen cleaning.