Consumer trends for Black Friday highlight technology and fashion

A survey conducted by Shopfully reveals consumer preferences ahead of the Black Friday shopping season. Technology remains the leading category of interest, cited by 45% of respondents, followed by fashion, footwear, and accessories at 37%. Other notable categories include home goods (15%) and beauty and cosmetics (14%).

In the technology sector, consumers are specifically looking for audio devices, smartphones, laptops, and televisions. While discounts are a major driver, price is not the sole factor for shoppers. According to The State of Shopping 2026 study, 54% of Spanish consumers prioritize quality and performance when purchasing electronics, slightly ahead of price and value (53%), while 30% consider brand reputation.