Consumer trends in Brazil focus on cleaning efficiency and automation

Brazilian consumers are increasingly prioritizing efficiency and cost-effectiveness in household maintenance. Data from Worldpanel by Numerator indicates that 93% of Brazilian households already utilize multi-purpose cleaners, scented cleaners, and concentrated solutions to optimize their budgets.

To reduce monthly supermarket expenses, which average over R$1,000 per household, experts suggest building a functional cleaning basket. This strategy relies on multi-purpose products capable of disinfecting and removing grease across various surfaces, as well as concentrated formulas that require smaller doses per use.

In parallel, the market for home automation is seeing activity with various robotic vacuum cleaners available for purchase. Models such as the WAP Robot W90 offer multi-functional capabilities including sweeping, vacuuming, and mopping, while smart options like the Xiaomi S40C allow for remote monitoring and programmed cleaning via mobile applications.