Consumer trends shift in Paraguay and Argentina

Recent reports highlight diverging consumer trends and economic perceptions in Paraguay and Argentina.

In Paraguay, the ‘Paraguayos Hoy 2026’ study by CCR Paraguay indicates a shift in consumer habits. Shoppers are becoming more informed, less brand-dependent, and more focused on the price-benefit ratio. The study describes the modern Paraguayan consumer as one who balances rationality with emotion, prioritizing quality of life and personal well-being alongside functional product benefits.

In Argentina, a debate has emerged regarding consumption levels. President Javier Milei has asserted that consumption is at a ‘maximum historical’ level, citing crowded commercial areas. While INDEC data shows a 7.9% growth in private consumption in 2025 and a 2.7% year-on-year increase in the first quarter of 2026, analysts suggest these figures may be misleading when not adjusted for per capita metrics or the economic realities facing middle and low-income segments.